Ethos

Ethos is how you establish credibility with your audience. This is an important skill to have because you need your audience to trust you, in order to influence them. There are many ways to establish ethos in your writing. One of these ways is to do lots of research on the subject. Providing cited sources and statistics can often increase your ethos. Another way to establish ethos is through your own experience. Sharing stories and experiences that you've had in the area that you're writing about, will help your audience to see that you know what you're talking about. Your audience will be able to see that, based on your experience, you can be trusted. Combining ethos and pathos in a story from your life will intrigue your audience and get their attention and trust. Another way to establish ethos is by using quotes, and stories from well known people. I love using stories from great leaders and figures from history. This will help to boost your ethos because your audience will often already trust your source.